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For Immediate Release:
Ottawa, ON –
According to a new AI study of social media engagements on Twitter by the Institute on Governance, trust in government fell significantly after the 2021 federal election, reaching its lowest point during the Canada Trucker Convoy in February 2022. From a high trust score of 64 per cent (of Canadians who trust their government) in August 2021, trust levels dropped to 50 per cent during the Trucker Convoy Occupation in Ottawa, six months later. Overall, trust in government received an average score of 59 per cent during the two-year period examined.
“This research project has shown the complex but real relationship between trust and social media”, stated David McLaughlin, President and CEO of the IOG. “Social media is both a trust transmitter and, more importantly, a trust amplifier. Understanding how Canadians engage on social media, their sources of information, and how they characterize both an issue and that information, is crucial for governments to act in a trustworthy manner.”
The IOG study examined citizen trust through the lens of social media, using a unique Artificial Intelligence (AI) model provided by Advanced Symbolics Inc, which tracked and interpreted Twitter data from December 2020 to December 2022. The purpose of the study was to measure trust in several ways – over time, by ‘component’ of trust, across different policy areas, and along ideological lines.
Using the five indicators of trust set out by the OECD (Organization for Economic Cooperation and Development), the study found that responsiveness and openness were, by far, of the greatest importance to Canadians. Responsiveness refers to the extent to which government policies and services meet citizen needs, demands, and expectations while openness refers to the accessibility of information. Collectively, they represent 90% of the share of social media engagements. This suggests a clear opening as to where governments can engage to foster greater trust.
Read the executive summary and full report here:
For more information, or to speak with a representative at the Institute on Governance, please contact:
Zackery Liberty, Marketing & Communications Manager, the Institute on Governance,
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