The Not for Profit Board’s Role in Stakeholder Relations: Survey Results and Analysis
The Institute on Governance used a survey in order to gain the knowledge and experience of senior Not for Profit leaders on board and stakeholder relations. The aim of this survey was to determine how NFP boards are identifying and engaging stakeholders, to determine what models and practices can be created to help them fulfill their role in this area, and to gain an understanding of how this role is distinct from that played by staff.
Stakeholder identification, analysis, and engagement proved to be a useful conceptual framework for identifying some general findings on board-stakeholder relations related to these concerns. Organizational attributes emerged as an additional conceptual framework due to the fact that there is great diversity within the NFP and co-operatives sectors and that this diversity of organizations correlates to a diversity of stakeholder relations approaches. Combined, these two findings were used to produce a list of practices that can assist NFP boards in executing their stakeholder relations roles and responsibilities. These practices can be readily incorporated into a board’s stakeholder relations strategy.