Behavioural theory (nudge thinking) is a powerful new tool for government communicators. It is relevant to all communications disciplines, it is the way of the future, and it has become increasingly important that communicators have a good understanding of its applications.
Who should participate in this course?
Communications professionals who want to master the latest techniques in their profession, ‘up their game’, and design more effective communications. The course will provide you with an understanding of how citizens respond in increasingly complicated and uncertain environments. Human behaviour is very complex and this course teaches you how you can apply key ideas from social psychology and economics in your communications.
Participants will be able to better understand
In the past, much of government communications has focused on logically persuading citizens to choose the policies and programs that are best designed for them. However, behavioural economics demonstrates that people are not always rational and do not always make the choices that are in their own best interests. Nudge thinking applies behavioural insights to conventional communication strategies to help improve the effectiveness of messages and the resulting decisions of citizens.
The course provides an overview of behavioural theory, a review of the key concepts underlying nudge thinking, and a discussion of how behavioural insights can be used to make the communication of government policies and programs more effective.
What participants have said about our other nudge courses:
“Lots of new, interesting information. Very applicable.”
“The instructors make the course fluid and easy to absorb.”
“The instructors facilitated a great learning environment and created a relaxed, informed classroom.”
What can you expect
The course is delivered by seasoned practitioners, who use practical exercises and real-world case studies to help strengthen your communication skills. It uses interactive discussions and exercises related to key challenges facing communication professionals to illustrate core ideas in behavioural economics and nudge thinking.
The cost of this course is $890 (no HST) per person. The price includes expert facilitation, course materials, morning and afternoon coffee, and a buffet lunch. Registration is done through an online registration system where you can select to pay by credit card and request an invoice.
The IOG value-added
All IOG courses are prepared and taught by those who have held senior positions in the federal government. They are guided by a Learning Committee of senior federal government public servants.
For those who wish to have an adapted course that is specific to their issues and requirements, customized course offerings can be delivered on request for branches, teams or groups, in English or French in any part of the country.
For more information about customized courses, contact Toby Fyfe at email@example.com or at 613 562 0090 x242 for details.