Developing the Business Case for Social Media
Upcoming Dates in the National Capital Region
To register click on your preferred date.
English
Summary
This one-day course describes how to build a business case for social media as part of a Web strategy that will meet Government of Canada legislative and policy requirements.
Who should participate in this course?
Managers and/or Directors responsible for Web strategy, Web presence, or communications channel management who want to use social media to improve service delivery.
Participants will learn
- The nature and types of social media platforms through the use of examples of social media use in communications, program and service delivery
- How social media is a part of an overall Web strategy
- How to align, connect and measure social media value to government and departmental priorities and strategic outcomes
- How to address legislative and policy considerations (including the TBS Web External Use Web 2.0 Guidelines)
- The structure and contents of a business case for the use of social media
What to expect
During this one-day session participants will gain an understanding of how to take advantage of powerful social media tools within the Government of Canada framework. The course provides information and insights needed to build a practical and compelling business case that addresses drivers, policy and operational considerations and risks, competencies, resource needs, evaluation criteria and expected outcomes.
Course fee
The cost of this course is $990 (no HST) per person. The price includes expert facilitation, lunch and course materials. Registration is done through an online registration system where you can select to pay by credit card or request an invoice.
Location
At the IOG premises at 60 George St. in the Byward Market, downtown Ottawa.
Time
Our courses run from 8:30 am – 4:30 pm.
Why this course is important
There are good reasons to implement social media, but their use can bring risk to an organization. Government departments and agencies need to know how to implement and use social media effectively in line with policy and legislative requirements in order to maximize effectiveness and minimize risk.
The IOG value-added
All IOG courses are prepared and taught be those who have held senior positions in the federal government. They are guided by a Learning Committee of senior federal government public servants which is chaired by the DM of AAFC, John Knubley.
Course fees include a follow-up coffee discussion and networking session (with your colleagues) where you will be able to discuss challenges faced and successes met when you tried to implement our strategies.
For those who wish to have an adapted course that is specific to their issues and requirements, customized course offerings can be delivered on request for branches, teams or groups, in English or French in any part of the country. For more information, contact Olga Arnaudova.
The IOG also offers the Coaching Circle, to assist executives and officers at all levels of government as well as non-profit and other organizations in the development of their leadership skills.
